H&M have a stronghold on South African market and as such some of our celebrities reacted to the racist hoodie that made rounds globally.
Among those who have expressed their anger and have called for a boycott of the clothing store were rappers, Cassper Nyovest, Reason, Stilo Magolide and Kwesta.
Taking to social media, Cassper told fans that they would never see him in an H&M store again. He later posted a edited version of the advert and a lengthy Instagram message hailing black people as “the kings of the world”.
“I, unfortunately have some H&M clothing… that I’m burning in the morning,” Kwesta wrote on Monday evening.
Somizi posted a message on Instagram declaring that he was never a fan of the brand and called for people to not buy from them.
“I’ve never been a fan of H&M since day one they launched in South Africa. First they never had people of colour in their campaigns, even when they came to Africa. Now this. Let’s show them the power of monkey rand by not buying ish from the,” he said.
Minnie Dlamini was a little more blunt in her response to the advert, simply declaring: “F*ck them actually!”
Lerato Kganyago lambasted the clothing brand through a series of tweets, claiming that many black people were only brought into companies not to make decisions but to add “ambience”.
— #YASHO (@StiloMagolide_) January 8, 2018
— #TopSeven👌🏾 (@ReasonHD) January 8, 2018
I see H&M is being racist, AGAIN! SMH
— leratokganyago (@leratokganyago) January 8, 2018